A collage of images of the Carted HQ office with stats about the company's progress and success
OUR MISSION

Power seamless commerce experiences anywhere

Shouldn't it be simple to add commerce to your app? We think so. Whether it's a website, mobile app, video or gaming content, or something in the metaverse, we're here to help.

Carted lets you easily integrate commerce in a seamless way that fits what your customers are already doing. There's no need to send them somewhere else to shop. Let them do it on your platform.

A collage of images of the Carted HQ office with stats about the company's progress and success
OUR STORY

It all started in 2021...

We began with an ambitious plan to solve native checkout for video content. But, our vision quickly expanded when we saw a bigger problem with a much bigger opportunity to help others:

What does commerce look like when anyone can sell anything anywhere?

From brick-and-mortar retail to online stores and marketplaces, access to products has always been a limiting factor. You need to integrate merchant-by-merchant to expand your product range. Not to mention maintaining all of those integrations. We don't think that's how it should work, so we're changing it with Carted.

Carted indexes every product on the internet so you can display and sell them from inside your content. Rather than integrating with each merchant, you just integrate with us. Your product catalog then continues to grow alongside Carted.

Building distributed and contextual commerce like this empowers platforms, communities, and creators to make dream commerce experiences that weren't possible before, such as native multi-merchant checkout.

Combining an abundance of opportunities and a growing team, we're excited to power the next generation of commerce!

What our investors say

Portrait of Wendell Keuneman from Tidal Ventures

“By building the infrastructure to transact contextually within any experience, Carted will shift the paradigm of what a store is, and who a merchant can be."

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Wendell Keuneman
General Partner – Tidal Ventures
Portrait of Michael Tolo from Blackbird

"The ability to sell any product from any merchant on any content platform through direct checkout fundamentally changes the way we activate commerce through online content and communities, enabling the first generation of digital-native experiential commerce."

Blackbird logo
Michael Tolo
Principal – Blackbird

Our team

Melbourne
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Adriano Salemme

Growth Marketing Lead
Birmingham
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Calum Jones

Chief Architect
Kyiv
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Eugene Khaliuzov

Senior Software Engineer
SYDNEY
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Gaby Howard

Head of Operations
SYDNEY
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Gilbert Walden

Product Designer
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SYDNEY
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Holly Cardew

CEO
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SYDNEY
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Kimia Marzban

Operations & Strategy
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SAN DIEGO
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Kara Martchek

Head of Category Management
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SYDNEY
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Michael Belton

Senior Technical Writer
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Birmingham
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Miroslav Kosteckij

Head of Engineering
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KYIv
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Mykola Terelia

Senior Software Engineer
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Melbourne
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Paul Rowlinson

Head of Finance and Strategy
SYDNEY
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Regina Campbell

Head of Product
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KOLkata
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Sayak Paul

Machine Learning Engineer
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Berlin
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Sergey Kalaus

Senior Software Engineer
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Melbourne
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Shane Hull

Senior DevOps Engineer
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SYDNEY
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Vanessa Iezzi

Head of People

Join us

We're assembling a team of wonderful people that love solving hard problems and working together.

Ready to join the team?